Positive media coverage offers great exposure for any business—including healthcare. It provides a big impact for little cost. Media coverage builds brand awareness and credibility; it can also improve search rankings and support new business growth. Here is an inside look at how Rosewood Centers for Eating Disorders secured media coverage and used social media … Continue reading Healthcare Media Coverage Matters
Emotional connections can build trust and brand loyalty with consumers. The same is true in healthcare marketing. The challenge healthcare marketers face is determining how to forge that emotional connection with people in a manner that differentiates them from every other healthcare organization. Here are three tips to help you find the right emotional connection … Continue reading Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign
Roughly 72% of Internet users search for healthcare information online. There is a huge opportunity for healthcare organizations to increase their reach and strengthen brand awareness by offering valuable medical information to consumers. Not only will this content help meet the needs of target audiences but it will also help position the organization as a … Continue reading Why Healthcare Brands Should Focus on Content Marketing