Why Healthcare Brands Should Focus on Content Marketing


Roughly 72% of Internet users search for healthcare information online. There is a huge opportunity for healthcare organizations to increase their reach and strengthen brand awareness by offering valuable medical information to consumers. Not only will this content help meet the needs of target audiences but it will also help position the organization as a trusted source of healthcare information and services. To build an effective healthcare content marketing strategy, organizations should follow five basic principles. [READ MORE]

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