Just because a business practice is legal doesn’t mean it’s ethical. But does that mean it’s okay for CEOs to maximize profits by following perfectly legal business practices that cross the line into unethical waters? Some business executives would say, “yes.” Their stance is that a CEO’s main responsibility is to maximize profits and shareholder value within legal parameters—even if that means having low ethical standards. Others would argue that CEOs have a social responsibility to conduct business in an ethical manner even if that means securing a slightly lower return on investment. Who’s right? Does it depend on the industry?